Tag Archives: Small Business

Mobile Marketing and Advertising for Small Business

Mobile Marketing and Advertising for Small Business

The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.

Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.

What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.

You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.

After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.

The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.

Checklist Before You Hire Someone For Small Business Websites

Checklist Before You Hire Someone For Small Business Websites

All types of businesses, be it home based, manufacturing or a start up business, must have online presence today. Small Business Websites have the possibility to appeal new customers and have many growth opportunities.

What is needed is to make these websites attractive to project a very good image of the business and they should be able to present the exact business activities in a very professional manner. For this, the content material must be full of important information.

There are quite a few website designing companies that provide professional service but out of those companies, choosing one such company that would serve your requirement is tough. Prior to getting into any kind of agreement with these web designing provider, one needs to be certain of the quality of services in the long run and also availability of the support staff. The contract need to be handed over only if the business owner is comfortable with everything the firm offers.

The most important thing to have Small Business Websites would be that the firm developing such websites should have a knowledge of buildig websites for small businesses, SMEs and individuals so that their performance and competence could be checked. It is important to make sure that they look after the needs of the small business and listen to the marketing aspect also.

Such websites hold the ability to create recession proof business so that in times of volatility the marketability of businesses doesn’t get affected. The design of the website can be optimized for the search engines and are accountable to rank high in SEO parameters.

Since a designed website gives the initial impression to a customer about a item, it should be created very carefully. The first impression to website visitors with well designed websites is far greater than that of an in house website and thus it can bring in much greater business.

The cost factor is also accountable for driving a website. The setup and maintenance costs should be estimated properly and competing prices should be compared thoroughly prior to engaging a firm to build a website. It’s prudent to compare the prices of few other web designing agencies to select one that designs Small Business Websites at a fair price and one that understands how to market your business.

One more essential thing to consider is the after sales support. Also, they are supposed to give one month free post sales service to make alterations if needed. Even there should be provisions for add-on features like ecommerce, SEO and others.

Retirement Planning for Small Business 3 options

Retirement Planning for Small Business 3 options

Wondering if your business is too small for a group retirement plan?

One of the keys to attracting and retaining top employees is to offer a high-quality retirement plan. A group savings plan conveniently helps employees save money for the future while reducing and deferring taxes today. Plus, the investment you make in a group retirement plan is an investment you make in your organization, your employees and your reputation. Everyone’s a winner.

Three options stand-out depending on what you want to accomplish with your plan and how much flexibility you need. These are: 401(k) plans, SEP IRAs and SIMPLE IRAs.

The 401(k) Offers the Most Flexibility and High Contribution Limits The traditional 401(k) is probably the most widely known retirement product on the market. It’s the fully loaded, high performance SUV of retirement plans. It’s generally defined as one that enables a business owner and employees to make consistent, tax-deferred contributions during the length of their careers.

SEP IRAs are Pretty Easy to Start and 100% Funded by the Employer Simplified Employee Pensions, more commonly referred to as SEPs, are also a popular retirement plan choice as they offer a contribution limit that’s similar to a 401(k). It doesn’t have all the bells and whistles of a 401(k) plan, but it’s got a good engine under the hood. One of the most important things to understand about SEPs is that 100 percent of the contributions made are by the employer (no employee contributions allowed) and these dollars are immediately vested for the employee.

The SIMPLE IRA is a Solid, Affordable Third Option

The SIMPLE IRA’s name is a bit misleading (it actually stands for Savings Incentive Match Plan for Employees). While both employer and employee can contribute to the plan, the employer must match and matching is vested immediately.

If you do decide that you want to offer a retirement plan, you are definitely going to need some professional advice and guidance. Pension rules are complex, and the tax aspects of retirement plans can also be confusing.

As a financial planning and wealth management professional firm, Mintco Financial has been helping its clients effectively plan for comfortable retirements.

Michael Minter, as a managing partner of Mintco Financial, is a trusted investment management professional who carries more than 16 years of experience in this challenging career field.

Throughout his professional history, Michael Minter has gained strong insight into what skills and knowledge is necessary to perform investment management, wealth building services, small business development and retirement plans.

Michael MInter is also author of the book I-Plan, a guide for your financial security.

Call Michael Minter at 813-964-7100 at Mintco Financial.

Retirement Planning for Small Business

Questions to Ask When Searching for a Small Business Banking Account

Questions to Ask When Searching for a Small Business Banking Account

The bank a small business owner chooses to bank with is critical to the success of a business. Choose a bank that takes too many fees out, or one that doesnt offer the services a small business needs, and the success of the business is on the line. Conducting research before choosing which bank you use for your small business banking is critical. If you are in the beginning stages of your bank research, the following questions can help you determine if a bank is right for your small business.

The first question you should ask is what banking options the bank provides your small business. Every small business is different, and the banking options one business needs will vary from another. Determining what features are offered, and how they help your small business can help you determine if a certain bank is right for your small business banking needs. Some questions to consider asking include if a bank provides online access to bank accounts, the ability to choose remote checking, and the option to directly deposit checks and money remotely. Once you have determined what features and banking options are being offered to your small business, you can determine what bank offers you the most.

The second question you should ask is what, if any, potential is there for accessing small business loans. Some banks include in their small business banking features the ability to easily gain access to small business loans. If there is reason to believe that your small business may need to apply for a loan sometime in the future, then a bank that offers easy access to a small business loan might be beneficial. If a small business loan is not on the horizon, then the small business loan feature doesnt affect your decision on which bank to use.

The third question you should ask is what bank fees will your small business occur over time. Small businesses will sometimes incur thousands in bank fees over a period of time. Asking what bank fees are can help you assess whether a particular bank is right for your small business banking needs. Banks fees to consider include account holding fees, fees to access online accounts, transaction fees, debit card fees, and remote banking fees. Once you have determined what fees are being assessed by which bank, you can determine which bank is the best choice for your small business.

Professional Designed Website Can Quickly Popularize Your Small Business

Professional Designed Website Can Quickly Popularize Your Small Business

Are you a small business firm that is seeking an effective means to market yourself to your target audience? Look into a professional Web Design Service to get a website that impresses people about your business. Though there are lots of do-it-yourself ideas on the internet about web designing, nothing can give you the kind of result that a professional website designer can give.

Why Do You Need To Take Web Design Service For Your Small Business Website?

An experienced website designing company will have a team of website designing experts who will implement the latest site design features. This will make your site stand out from your competitors. The site will have all elements necessary by which it is easy-to-use and navigate. All the information that has to be placed in your site will be positioned in the right way and presented in an organized manner so that it is interesting to the people who read it. Having a well designed site will take your small business to greater heights because you can reach across to a global audience. Your products or services are not limited to your local area but it is now available to a global audience. People who are in need of the products or services that your company is offering can now avail it through the information posted in your site.

An impressive and professionally designed website is a great marketing tool. It will showcase your business products or services to a large audience but the cost of such marketing is very minimal. As a small business you have to compete with many medium and large scale businesses in your industry. Having a website will enable you to make a mark for yourself and setup your business as a provider of high quality products or services in your business sector. You can reach out to global customers in the same way as bigger organizations and gain more customers your way. Since your site showcases your brand’s products or services, you can hear from people all over the work inquiring about what your company is offering and how to buy it. Many small business owners are finding better markets by opening a website. If you post blogs, articles or have a Face book profile about your company, you can link all these different internet resources to your site and enjoy the benefits of getting quality site traffic that gives good conversion rates to your site.

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Voip Total Phone Solutions For Small Business

Voip Total Phone Solutions For Small Business

If you are like most businesses, the answer lies somewhere between ambivalence and total disdain.

All small business owners know the importance of low cost overhead. Working smart with your money has never been more important than it is in today’s economy. A very efficient way for small businesses to save huge dollars is by subscribing to a small voip phone system, also referred to as voice over internet protocol services. It is a method for making telephone calls by using the Internet. The technology became available around 1990 but with the recent advancements it has become a strong replacement for the traditional land line service.

One of the reasons that Internet VoIP is so popular is because it is very inexpensive as well as dependable. All of the equipment such as bluetooth voip headset, voip phone adapter, and headaches are hosted by the provider so all the business needs to worry about is the Internet connection and a telephone. In some cases you’ll be able to use the same telephones that you used for your land-line while others a special Voip broadband phone will be the best solution. The call quality is so good that rarely would anyone know that you were not using a land line. The provider keeps all the updates and relative maintenance up to date so having equipment or a service that becomes obsolete is not a concern.

The cost of Internet VoIP is so inexpensive because the calls are able to transmit over the Internet in place of a local telephone company’s system. By bypassing the local telephone company there is no fees that have to be paid to them. The process of dialing out and receiving calls is the same. You will need a high speed Internet connection and small voip phone system that is on at all times with a bandwidth large enough for the transmissions to always be clear.

To get started with Internet VoIP you’ll need to choose a voice over internet protocol providers and subscribe to the voip phone plans that best fits your business needs. With all the Internet VoIP options and providers now in the market place, it can be confusing for businesses to know what they need and the best provider for them.

AVAD Technologies, specialists is small business Hosted VoIP, has launched aggressive new pricing on its Hosted VoIP Phone Service. If you are thinking about switching your business to VoIP or just have some questions, please feel free to call (800) 733-4136

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The Urgency in Deploying Network Security Appliance for Small Business Networks

The Urgency in Deploying Network Security Appliance for Small Business Networks

Information is business assets, like other valuable business assets, that must be protected against any threats. In medium to enterprise business networks, the management of the information security is a must. In small business networks, generally the organizations lack of competent security experts that should manage the information security. Therefore the choice of the deployment of small business network security appliance is a must for small organizations.

In large enterprise networks, they have many layers of security protections including the endpoint security, the management of information security and policies which must be enforced to all business unit groups. Unlike large scale business or enterprise networks, in small organizations – generally they do not develop the management of information security in place.

This is generally due to lack of IT security expertise which does not compare to the assets that must be rotected. Any layers of security that should be deployed, depends on how critical your information assets is. Therefore, they mainly focus in securing the endpoint security.

The entry point of the private network generally where all the internet threats are coming from, the intruders or the hackers as well as the malware will start to attack the vulnerabilities they found. Therefore, small business network security should concentrate in protecting the entry point by any types of secured firewall appliances. There are many security appliances available in the marketplace you can consider to use for your organization.

The following are some of the small business network security appliances you can consider to use for your small organizations. DSD-150 is designed for home or SOHO networks that use broadband internet connection.

DSD-150 Security appliance

D-Link DSD-150 internet security adapter is an all-in-one small business network security which is designed for home and small business networks. With this single device connected in the entry point of your broadband internet connection, you have a complete protection including network protection, firewall protection, virus protection, spyware protection, identity protection, pop-up blocker, SPAM blocker, and parental control – all in a palm-sized box.

DSD-150 is suitable for home and SOHO as small business network security which has 4 computers or more. installation and configuration is easy, DSD-150 has 2 Ethernet ports, WAN port must be connected to the modem (RJ-45 LAN port), and the LAN port must be connected to the wireless router.

CheckPoint Safe Office 500

CheckPoint Safe Office 500 is a small business network security a total internet security appliance for small to medium sized business networks. If your organization is lack of security personnel, dont worry trust the network security to this CheckPoint Safe Office 500 that can protect a network of up to 100 users from any types of network threats.

Transition from Military Life to Small Business Careers

Transition from Military Life to Small Business Careers

Perhaps one of the most challenging career and employment situations imaginable takes place every single day when individuals serving in the military prepare to move from military service to a new career. This involves thousands of motivated government employees who at first glance should have absolutely no trouble in obtaining an appropriate job. It is hard to imagine any prospective employees who would have more motivation to work hard and succeed in whatever they do.

Despite initial appearances, military personnel are currently experiencing a high unemployment and underemployment rate. Perhaps because of this or outdated assumptions about the value of all forms of college education, the first step in military transition to business careers is often a decision to obtain a college degree. This can prove to be the right move in some cases, but it can also become an expensive mistake.

The difference between education and training is frequently misunderstood by many people, and such misunderstandings probably contribute to a disproportionate percentage of career choices focusing on educational institutions instead of more specialized (and much cheaper) career training programs. While advanced education has a special place for specific purposes and goals, it is simply not the best career choice in a surprising number of cases. One of the best possible illustrations of this dilemma occurs when someone is departing from the military. In this situation, education can appear to be the “easy” decision. But with more scrutiny, training frequently emerges as the “smart” decision.

Just as specialized business training is usually one of the most cost-effective strategies available to small businesses, the selection of a practical career training program will often prove to be a more cost-effective military transition alternative in comparison to other options that include lengthy and expensive university studies. It is true that the most viable and appropriate training choices will require some investigative time and effort to evaluate thoroughly. In large part this is due to the fact that colleges and universities have extensive marketing resources to advertise and persuade while the less well-known training opportunities are more of a “word of mouth” situation.

For example, one of the most effective career training situations devotes no resources whatsoever to advertising and lobbying. In this case the program leads to a small business finance consulting career. Because overhead is much less than the highly-capitalized universities, the cost of such services are understandably much less. Unfortunately it is not always true that you get what you pay for, so a prudent military transition will require due diligence from start to finish.

Stephen Bush has provided candid business advice to small business owners for over 30 years. He specializes in business negotiating and business proposal writing. Steve offers career training programs for small business finance consulting throughout the United States and Canada. He is a U.S. Navy veteran who works directly with individuals leaving military service and helps with the transition to a small business career.

Personalized Koozies – Five Ways To Use Personalized Koozies For Your Small Business

Personalized Koozies – Five Ways To Use Personalized Koozies For Your Small Business

As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.

2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.

3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.

4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.

5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?

Does Your Small Business Really Need A Server The Answer Is No.

Does Your Small Business Really Need A Server The Answer Is No.

As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.

Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.

Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?

Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.

And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.

Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.